Counterfeiting has been estimated to be a $700 billion industry globally. For many companies counterfeit product, in total, is their biggest competitor by far. The brand protection category also includes product diversion (removal of product in whole or in part anywhere along the supply chain), tampering, and retail theft and fraud. Packaging, both secondary and primary, is the primary means of brand protection, although product and process solutions are also being used. Packaging solutions include: bar coding, labels and marking, RFID, caps and closures, special substrates, and Optically Variable Devices (OVDs or holography).
Legislation has been introduced at the state level and is being developed at the federal level that will mandate protection for pharmaceuticals. General concerns over tampering, product quality, and lost revenue will cause brand security applications to grow in non-regulated products as well. Creative and innovative packaging solutions to brand protection are currently in place or being developed in other market segments including cosmetics, tobacco, automotive parts, apparel, software, consumer electronics, and electronic parts.
This report examines the industry and provides detailed information on various brand security packaging technologies including manufacturer, brand name, features, and applications. Market size and growth is provided for the market in total and value and volume share is determined by technology type, segment, and major provider. Key trends and legislative initiatives that will impact the industry are identified and discussed. The report profiles 75 leading suppliers of protection technology—material and technology providers as well as leading packaging producers that incorporate protective technology into their packaging.